Email Address
info@synterra.co
tex@synterra.co
tex@synterra.co
Phone Number
Phone: +44 788 084 2065
BUSINESS STRATEGY
Where does the business competitive advantage lie? What are the key priorities and what are the risks?. How do management measure performance and how effective is the decion making framework in supporting the firms objectives?.How does the firm leverage the opportunities of an ever changing market?
Our Approach
We can unleash the skills and know-how already within your organisation to drive innovation and seize new opportunities with solutions which are the right fit for your business units and teams.
Collaborative engagement is at the heart of our approach. The core knowledge of sectoral issues, strategic opportunities and organisational risks already lies with key people within your organisation. We can provide objective support to harness this knowledge and develop integrated strategic planning solutions to bring tangible, measurable improvement.
We have substantial expertise in high-level strategic governance, such as helping organisations meet the Sustainable Development Goals.I believe focusing on these and other environmental, social and governance (ESG) issues can add value and reduce long-term risk.
We bring specialist capabilities and new thinking in areas such as data analytics, ERP planning, and robotics process automation to help drive efficiency. Our team includes management consultants, accountants, technology experts and economists with a wide range of business planning skills. This allows us to assist with projects that range from global IT infrastructure upgrades to delicate issues of cultural change.
Importance of Strategy
- Addressing Disruption
- Increasing Market Share
- Resource Allocation
- Risk Management
- Driving Innovation
- Maintain Focus
In the business world, disruptions can come in various forms such as technological advancements, economic turmoil, pandemics, regulatory changes, or aggressive competition. These disruptions can have a substantial impact on SMEs that often lack the same resources that larger organizations have to manage through these periods of uncertainty. A well-crafted business strategy can help SMEs anticipate, prepare for, and navigate through these disruptions, turning potential challenges into opportunities.
A robust business strategy can provide a roadmap for firms to increase their market share. It can help establish the company's value proposition, identify market opportunities, and target them effectively to gain a competitive edge. Equally, it can guide the development and launch of new products or services that meet clear customer needs and determine the most effective marketing and sales approaches.
Organisations typically operate with more limited resources compared to their larger counterparts. A thoughtful business strategy helps to ensure those resources are deployed where they will deliver the most significant return, be that in product development, marketing, sales, customer service, or elsewhere.
Companies can face a variety of risks, from financial to operational. Part of a business strategy involves risk identification and management, thereby protecting the company by proactively addressing potential pitfalls and creating contingency plans.
Disruption often drives innovation. A well-executed business strategy can help SMEs stay at the forefront of their sector by encouraging and integrating innovative ideas, seeking out novelty, and staying adaptable.
It helps maintain focus by communicating desired outcomes, and discouraging any digression that does not align with the company's objectives. Overall, a comprehensive business strategy is vital to an firm’s ability to survive and thrive in a dynamic business environment. It serves as an essential tool for managing disruptions, mapping growth, and taking informed decisions that increase market share and profitability. However, it needs to remain adaptable and flexible to manage the ever-changing business landscape.
